What is a logo?

A successful logo design will reflect the company identity and will be an extremely important factor in the company’s success. A memorable logo will help your business to be recognizable and remembered as a professional organization to its clients. The logo will appear on the company stationery, such as letters, newsletters, envelopes, invoices, business cards, ads, etc as well as on web based mediums. Pictured to the left are different types of logos.

Importance of having a solid identity for your company/organization?

Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card to avoid costs. Or sometimes they will have an amateur designer, friend, or relative create the design. An amateur logo design and business card can make your business more likely to fail for a number of reasons.
  1. Your business will not look stable
    It will appear to be more likely to fold or to fail. Clients will not have confidence in doing business with you. Would you do business with someone who seems to be on unstable footing and who might not be in business by the end of your project or after you have purchased an item?
  2. You will look like a very small business
    Large, successful businesses would never consider doing business without professional, originally designed marketing materials. Using materials that are not professionally designed (i.e., Microsoft or Vistaprint templates) makes your business appear even smaller and can possibly indicate that you cannot perform to or meet the standards required.
  3. You will look unpolished and rough
    Not having a professional "look and feel" can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.

Do I need a tag line?

A tag line is another tool to help convey your services, goals or product of your company. A descriptive sentence describing YOU, without overburdening your potential clients with a lot of verbiage. At age 4, when my son saw Home Depot commercials he'd say "You can fix it, we can help" before the commercial was over. That is the power of successful identity. Sample tags lines from my clients:

Civic Light Projects:
Cultivating economic, educational and cultural prosperity in our community
Wise Choice Elder Care:
Quality care when you need it the most
Star Residential:
When comfort is the difference


GETTING YOUR LOGO STARTED!

Name of Company/Organization:
 
Primary Contact Name
 
Primary Contact Email
 
Primary Contact Phone Number
 
The logo will be used on the following:
   print materials marketing material
web format all
Colors you are drawn to
 
Colors to avoid  
Tag line
 

 

2 web sites of companies you feel have a successful logo
(within or without of your industry)
  


 
2 web sites of companies you feel DO NOT have a successful logo (within or without of your industry)
 


 
Give a description of what you want your logo to represent: (corporate, community, elegant, fun, etc.)
 
What makes your company unique?
 
Who is your target market?